We're just into the beginnings of 2009, the time when experts are looking forward with predictions for headlines for the year.
One of the areas that is often neglected -- despite its growing interest by public and professionals alike -- is that of alternative and complementary heath. These trends surely will affect businesses, both large and small, as well as the way that health care is sought and delivered in our communities. Here is my list of top health trends:
Interest in alternative treatments will experience a second surge. As more mainstream medications, from Aleve to Prozac to Vioxx, are showing seriously dangerous side effects, we'll be looking for new solutions to minimize health conditions. Even though interest in alternative treatments is already high, more people, practitioners and patients will be willing to experiment with new remedies, activities and lifestyle changes to avoid these kinds of medications. Yoga, tai chi, qigong, Feldenkrais, imagery, acupuncture and other exercises and modalities will continue to gain attention due to their ability to calm, soothe and attend to medical situations such as chronic pain, hypertension, obesity and stress.
Along with the growth of interest in alternative medicine, there will be a growth in the interest of alternative psychotherapy and personal and business coaching. "Alternatives" don't just come down to herbs, massage and yoga, as valuable as they are. People can experience significant growth and change -- often in short amounts of time -- with activities that use drama, guided imagery, music therapy, art therapy, sand tray therapy and other modalities that speak to people's whole selves, not just symptoms.
In our buy-buy culture and go-go lives, we'll step up the need for personal satisfaction rather than external achievement. This may well mean a "diet" on activities, trimming our schedule of overextended lifestyles and creating routines and opportunities for our overstressed bodies and minds. Products and services, including personal coaching, will assist in helping us focus on what is really satisfying and comforting.
As insurance costs bump up, a greater push to keep students and employees healthy. This will mean a closer examination of cafeteria food in schools and vending machines in work places, including information on how eating patterns create stress, obesity and health and behavior problems. Food processing companies and vendors are upgrading their searches to develop and market products that are not only healthy but actually promote health.
Special interest treatments will be developed for special interest groups. Studies are showing that various groups, whether ethnic or otherwise, are at higher risk for certain health concerns. Just one for-instance: a research study is showing showing high rates of smoking in the LGBT (Gay, Lesbian, Bisexual and Transgender) community. In some parts of the country, LGBT smoking rates can be as much as 50 percent higher than their heterosexual counterparts, making nicotine an emerging public health priority for LGBT individuals.
Nicotine treatment programs will gradually become more varied and incorporate alternative methods of treatment, care and support. These alternative methods may include acupuncture, non-traditional psychotherapy, online support groups, herbal therapy, dietary changes or a combination of unique interventions designed to fit the individual's needs. More insurance companies are offering help with nicotine cessation, too, as it becomes apparent that nicotine use hurts health and contributes to many illnesses and conditions. The fact is that smoking kills more people each year than HIV/AIDS, car accidents and drug and alcohol use combined.
One of the areas that is often neglected -- despite its growing interest by public and professionals alike -- is that of alternative and complementary heath. These trends surely will affect businesses, both large and small, as well as the way that health care is sought and delivered in our communities. Here is my list of top health trends:
Interest in alternative treatments will experience a second surge. As more mainstream medications, from Aleve to Prozac to Vioxx, are showing seriously dangerous side effects, we'll be looking for new solutions to minimize health conditions. Even though interest in alternative treatments is already high, more people, practitioners and patients will be willing to experiment with new remedies, activities and lifestyle changes to avoid these kinds of medications. Yoga, tai chi, qigong, Feldenkrais, imagery, acupuncture and other exercises and modalities will continue to gain attention due to their ability to calm, soothe and attend to medical situations such as chronic pain, hypertension, obesity and stress.
Along with the growth of interest in alternative medicine, there will be a growth in the interest of alternative psychotherapy and personal and business coaching. "Alternatives" don't just come down to herbs, massage and yoga, as valuable as they are. People can experience significant growth and change -- often in short amounts of time -- with activities that use drama, guided imagery, music therapy, art therapy, sand tray therapy and other modalities that speak to people's whole selves, not just symptoms.
In our buy-buy culture and go-go lives, we'll step up the need for personal satisfaction rather than external achievement. This may well mean a "diet" on activities, trimming our schedule of overextended lifestyles and creating routines and opportunities for our overstressed bodies and minds. Products and services, including personal coaching, will assist in helping us focus on what is really satisfying and comforting.
As insurance costs bump up, a greater push to keep students and employees healthy. This will mean a closer examination of cafeteria food in schools and vending machines in work places, including information on how eating patterns create stress, obesity and health and behavior problems. Food processing companies and vendors are upgrading their searches to develop and market products that are not only healthy but actually promote health.
Special interest treatments will be developed for special interest groups. Studies are showing that various groups, whether ethnic or otherwise, are at higher risk for certain health concerns. Just one for-instance: a research study is showing showing high rates of smoking in the LGBT (Gay, Lesbian, Bisexual and Transgender) community. In some parts of the country, LGBT smoking rates can be as much as 50 percent higher than their heterosexual counterparts, making nicotine an emerging public health priority for LGBT individuals.
Nicotine treatment programs will gradually become more varied and incorporate alternative methods of treatment, care and support. These alternative methods may include acupuncture, non-traditional psychotherapy, online support groups, herbal therapy, dietary changes or a combination of unique interventions designed to fit the individual's needs. More insurance companies are offering help with nicotine cessation, too, as it becomes apparent that nicotine use hurts health and contributes to many illnesses and conditions. The fact is that smoking kills more people each year than HIV/AIDS, car accidents and drug and alcohol use combined.
